Wednesday, 27 May 2009

Think out of the Google Box - Approach the Non-English market

Snubbing the large Chinese, Japanese, Russian or even Polish and Czech market would be a foolworthy thing for any webmaster or blog owner to do. The fact that google is not the no.1 search website in numerous highly populated countries means that submitting your site to those websites and ensuring a good page rank on those sites is an essential part of your plan.

Baidu (China's no.1 search engine) is now big in Japan and even has plans to conquer the Korean and European markets. Submitting your site on there is extremely as it needs to be translated into Chinese, fortunately labour is quite cheap over there and it if you are serious about your site, it shouldn't cost to much to get it translated in to simplified Chinese.

European engines such as wp.pl, onet.pl, seznam.cz, atlas.cz, yandex.ru, rambler.ru are a little easier, often just needing one or two posts in the chosen language, sometimes even a proverb in their mother-tongue is good enough to get you on there. Use google translator to find your way around their sites. Many other countries are worth looking into as people opt for search engines that double as e-mail addresses.

India and China in particular are hugely growing markets and it's well worth spending time improving your SEO there.

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