I do not believe Post Any Article is a scam, they have no reason to be. Unless sites hold a high-ranking, there's really no reason to write your article anywhere else than your own blog or website though. Sure they give you a share of the profits but if you wanted to, you could have it all for yourself. A lot of people use websites like Post Any Article to cross-post, this will not bring you much traffic in. Others choose to write about their daily life, which is also not going to bring in a great deal of advertising revenue.
What you really want is decent content with good keywords. I'm not totally sure how the Adsense model works with sites like Post Any Article because there are bound to be posts that break the Adsense policies before the moderators latch on to it, in that case they could technically lose their Adsense account surely? A lot of readers are there to make money and write and are not likely to be clicking on your adverts.
Either way, the majority of these kind of sites do eventually seem to pack up and while they offer money for putting very little effort into it, I'm of the belief that you'd be better off writing on your own. Of course that can also go wrong, should you not abide to the Adsense rules.
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